I design marketing ecosystems that turn ad spend into predictable revenue.
Capabilities
Acquisition Strategy
Full-funnel plans linking search, social, display, and offline media — every channel earning its keep.
Performance Media
Budgets from $50K to $50M. Consistent CPA cuts and ROAS lifts through rigorous test-and-learn cycles.
Analytics & MMM
Looker Studio & GA4 dashboards that trace every dollar to profit. Monthly MMM reviews drive allocation decisions.
Global Execution
Campaigns live in North America, EMEA, and APAC — localized, compliant, and on time. Teams up to 20 specialists.
Experience
Global Vice President of Digital Media
Leading performance & brand media across a $1B+ experiential travel portfolio — 8+ brands including Exodus, Quark Expeditions, and Le Boat. Architect of an AI-first revenue transformation driving 6–27% YoY growth.
Group Director of Media
Oversaw $50M+ in annual media spend across search, social, CTV, OOH, and programmatic. Generated 15x ROAS for Goodyear and 3,000+ leads at 63% lower CPA for Pruitt Health.
Director, Client Services
Managed $30M+ in annual billing across e-commerce, retail, and healthcare. Delivered 5x ROAS through attribution-first planning and omnichannel campaign optimization.
Group Account Director
Managed $12M in paid social for ZTE's U.S. expansion — grew their Facebook audience from 60,000 to over 1 million.
Account Supervisor
Led marketing for new store launches and acquisition campaigns tailored to local markets, owning project lifecycles end to end.
40%
YoY Lead Growth
Travelopia · 7 brands · flat spend
25%
CAC Reduction
Telecom · AI-driven bidding
$50M
Budgets Managed
Multi-market range
>$40M
New Business Closed
Data-backed C-suite proposals