A smiling man with dark hair and a beard wearing a black shirt, set against a dark background with subtle purple and pink lighting.

Chris Nuckolls — Global VP of Digital & Performance Marketing

I design marketing ecosystems that turn ad spend into predictable revenue. Over the last 15 years I’ve helped global brands in travel, telecom, finance, and healthcare scale customer acquisition through performance media (PPC, paid search, paid social, programmatic, CTV) and rigorous marketing analytics. Expect practical strategy, clean data, and results your finance team can endorse.

What I Do

  • Acquisition Strategy: Full-funnel plans linking search, social, display, and offline media.

  • Performance Media Management: Budgets from $50 K to $50 M; consistent CPA cuts and ROAS lifts.

  • Analytics & MMM: Dashboards and models that trace every dollar to profit.

  • Global Execution: Campaigns live in North America, EMEA, and APAC—localized, compliant, and on time.

  • Team & Vendor Leadership: Aligning agencies, in-house specialists, and stakeholders toward shared KPIs.

Impact Snapshot

  • 40 % YoY lead growth across seven global travel brands with flat spend.

  • 25 % CAC reduction for a telecom launch using AI-driven bidding.

  • MMM validation: video ranked top incremental driver for multi-channel growth.

Around the Site

  • Blog: Straightforward takes on digital strategy, data privacy shifts, and MarTech trends—served with the occasional dry joke.

  • Résumé: Concise record of roles, metrics, and case studies.

  • Contact: chris@chrisnuckolls.com — open to consulting, fractional leadership, or the right full-time challenge.

If you value evidence over buzzwords and want marketing that performs on day one, explore the articles or download the résumé.

Experience

  • Experience Highlights

    Omni-Channel Media Planning & Execution

    • Built and optimized full-funnel programs across paid search, paid social, display, CTV, email, and offline (TV, radio, print).

    • Orchestrated budgets up to $15 M, aligning channel mix to CPA/ROAS targets and market conditions.

    • Deployed global campaigns in North America, EMEA, and APAC—localized, compliant, and on schedule.

    Leadership & Talent Development

    • Managed cross-functional teams (in-house and agency) of up to 20 specialists.

    • Established “test-and-learn” culture; quarterly upskilling sessions keep staff fluent in the latest ad-tech and privacy shifts.

    • Mentored four direct reports into senior roles while maintaining team churn below 5 %.

    Revenue & Growth Impact

    • Delivered 40 % YoY lead growth across seven Travelopia brands with flat spend.

    • Cut telecom CAC by 25 % via AI-driven bidding and creative-level incrementality tests.

    • Consistently exceed client revenue goals by pairing granular analytics with rapid creative iteration.

    Executive Communications & RFP Wins

    • Closed >$40 M in new business by crafting data-backed proposals and C-suite-ready decks.

    • Run standing training sessions for marketers and finance teams on media attribution and MMM fundamentals.

    • Translate complex MarTech into clear, actionable roadmaps—no jargon, just next steps.

    Data Analytics & Reporting

    • Architected Looker Studio and GA4 dashboards that connect every media dollar to profit.

    • Conduct monthly MMM and incrementality reviews to refine channel allocation.

    • Turn insights into action: concise briefs with “keep, kill, test” recommendations drive continuous lift.

    Result: campaigns that perform, teams that level up, and stakeholders who know exactly why the numbers move.
     

Resume

Experience

Arm Candy, LLC
Group Director of Media
May 2021 - Present

Myosin
Vice President, Operations
March 2020 - May 2021

SITO Mobile
Director, Client Services & Technical Sales
January 2017 - March 2020


Splash Media Group
Group Account Director
August 2015 - January 2017

The Marketing Arm
Account Supervisor
December 2014 - August 2015

Rally Marketing Group
Account Supervisor
July 2010 - December 2014

RJ Reynolds Inc
Territory Manager
April 2008 - May 2009

Education

B.S. Psychology
University of Central Florida

Skills

Google Digital Sales & Google Dynamic Creatives

Google Data Studio

Facebook Ad Manager

Google Dynamic Creatives

Asana, Workamajig, Basecamp

Adobe Suites

Salesforce

Programmatic DSPs: DV360, Xander, Amobee, Meteora, Sito, Reset